The Power of US:
flaconi x BOSS
Meta Feed & Story Ads
Campaign overview:
- Objective: Increase qualified traffic to the promo landing page
- Runtime: 3 weeks
- Placements: In-feed and Story ads on Meta
- Assets produced by flaconi in-house team
Highlights/Learnings:
- Optimized for landing page views
- Cost per landing page view: less than 1€
- Product - focused mix: link, carousel & collection ads
- Best performance and maximum number of visits from users browsing flaconi perfume pages